So as it turns out, people don’t like the new jersey. Cluttered design is bad, who knew? Anyways, I regularly visit the Something Awful forums, and there’s a good hockey discussion group there. Courtesy of some Photoshop skills by some of the posters over there, they churned out some alternate designs using the new jersey. Behold the no wordmark and centred logo look and the text only Rangers ripoff look. I think if they absolutely insist on having the wordmark (bloody marketers), then put it on the goddamn away jersey. The home crowd knows it’s fracking Vancouver. I’d buy a non-wordmarked jersey, but as it stands right now, Reebok’s not getting any of my money.
Speaking of Reebok, here’s the pricing scheme. There are going to be 3 levels of pricing: authentic, premiere and you-don’t-want-this-crap. Authentic will cost $250 USD (~$260 CAD), so not much change from last time around. Premiere will cost $114 USD (~$120 CAD), about a $20 markup from previous replicas. The third tier will be about $80 USD or something. So what’s the difference? Authentics are the same: fight strap, ice quality stuff. Premieres are the current replicas, except if you want it personalized, it’ll be HEAT PRESSED. That’s right, you shell out over $100 for a jersey and if you personalize it, you get the iron-on crap you can buy at a dollar store. You can only buy stitched numbers and a nameplate if you go third party or buy authentic. The third tier? Fracking screen prints that go on t-shirts. I guess if the league can’t get expansion fees, which completely screwed up any financial sense they had left in the 90s, they’ll get it through merchandise. It’s a wonder how these owners got rich enough to buy a team in the first place. Their sheer ineptitude at running the team as a business cannot possibly seem to translate well into life as a successful businessman. But then, sports teams are pretty much a rich person’s toy, so the rich guy doesn’t really take it as seriously as he would the business. Either that or at least with a company there’s the board of directors to answer to.
In other news, everyone needs to go watch Hot Fuzz. It’s a Hercule Poirot meets Bad Boys kind of movie. If you liked Shaun of the Dead, you’ll like this one. I’ve been watching movies most of this weekend. I feel like I should’ve been more productive somehow. Oh well.